I learn exactly what your buyers want and improve your campaigns; driving sales and revenue, fostering brand loyalty and establishing lasting connections.
01
Identify target audience
By utilizing buyer intelligence surveys with vetted open-ended questions and preference tests, I ensure that my clients gain actionable feedback, validate product messaging, and identify customer pain points, ultimately setting their products apart from the competition and driving impressive results.
02
identify messaging & Brand Position
Leveraging six time-tested narrative frameworks, I guide brands in developing stories that differentiate them from competitors, signal their unique values, and emotionally resonate with their target audience.
03
Identify Tactics & marketing activities
To drive brand growth and success, I employ a systematic approach to identify effective tactics and marketing activities tailored to each client's unique objectives. Through comprehensive analysis, including SWOT assessments, I determine a concrete list of actions to achieve campaign goals. To ensure a coherent strategy, I utilize a results chain, starting with the overall campaign goal and outlining the steps, outputs, and activities necessary to achieve the desired outcomes.
certifications
Google AI Powered Performance
2023
Google Ads Search and Disply
2023
Google Analytics
2023
Google Ads Measurement
2023
Hubspot Content, Social Media, and Email Marketing
2023
LinkedIn Fundamentals of Marketing
2023
Christian Hollums
Premium Target Audience Acquisition, Strategy, Positioning, and Data-driven Campaign Optimization.
Christian Hollums is a highly accomplished marketing strategist with a proven track record of propelling brands to success. Through a meticulous and data-driven approach, Christian excels at identifying target audiences and crafting compelling brand narratives that set businesses apart in competitive markets. Leveraging a combination of qualitative and quantitative research methods, he formulates unique tactics and marketing activities tailored to each brand's specific objectives.
From implementing results chains to guide campaign goals to utilizing various scientifically proven frameworks to create resonating messages, Christian's strategic acumen drives brands towards achieving remarkable growth and differentiation. With an emphasis on storytelling and innovative marketing techniques, he continues to leave a lasting impact on the success of the brands he partners with.
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