Where GTM Strategy
and Marketing Tactics Converge
and Marketing Tactics Converge
My unique approach to marketing starts with developing a GTM strategy then implementing the most effective tactics imaginable.
I know how to make your marketing tactics and GTM strategy get along.
I understand the challenges businesses face when trying to unite their marketing tactics and GTM strategy. Navigating the ever-changing landscape of marketing can be overwhelming, and finding the right balance between the two is no easy feat.
01
Diagnosis
My approach combines in-depth qualitative and quantitative customer research, demographics, psychographics, firmographics, and audience segmentation to ensure your brand resonates.
02
strategy and Positioning
I personally take the time to uncover the true reason for your company's existence (which might differ from your initial perception) and assist you in leveraging it to establish a unique market presence. I have a genuine interest in comprehending your business, not solely from your viewpoint but also from the perspective of others. This considerate, outside-in approach paves the way for impactful and sometimes unexpected strategic revelations that have the potential to steer your business towards an entirely new trajectory.
03
data-Driven Tactics & Campaign Optimization
Relying on external data sources alone is no longer effective for campaign management. I embrace the power of first-party data combined with advanced machine learning and holistic analytics for unparalleled campaign success.
I leverage cutting-edge machine learning techniques to harness the power of first-party data and optimize your marketing campaigns. In the post 3rd party cookies era, utilizing first-party data is more critical than ever as it enables me to gain deep insights into customer behavior and preferences, ensuring highly personalized and effective campaigns that resonate with your target audience like never before.
By seamlessly integrating first-party data with various forms of analytics from multiple platforms, I create a comprehensive view of your customers' interactions, allowing me to craft data-driven tactics that deliver exceptional results across all marketing channels.
I leverage cutting-edge machine learning techniques to harness the power of first-party data and optimize your marketing campaigns. In the post 3rd party cookies era, utilizing first-party data is more critical than ever as it enables me to gain deep insights into customer behavior and preferences, ensuring highly personalized and effective campaigns that resonate with your target audience like never before.
By seamlessly integrating first-party data with various forms of analytics from multiple platforms, I create a comprehensive view of your customers' interactions, allowing me to craft data-driven tactics that deliver exceptional results across all marketing channels.
Selected Work
Market Research & Planning.
I keep my ears to the ground for you. I understand that market change is a constant reality. It can manifest in dramatic upheavals or unfold gradually over time, impacting a company's demand, performance, and perception.
As a result, you might find yourself questioning why your company isn't achieving the expected gains or why your offerings aren't gaining the traction they deserve. Perhaps you're puzzled about why your company's growth curve is tapering off or why you seem to be losing more pitches than winning.
Rest assured, I am here to help you unravel these mysteries and address the challenges your business is facing. Through careful analysis and strategic insights, I aim to guide you towards finding the right solutions and charting a course towards success, even amidst the ever-changing market landscape.
As a result, you might find yourself questioning why your company isn't achieving the expected gains or why your offerings aren't gaining the traction they deserve. Perhaps you're puzzled about why your company's growth curve is tapering off or why you seem to be losing more pitches than winning.
Rest assured, I am here to help you unravel these mysteries and address the challenges your business is facing. Through careful analysis and strategic insights, I aim to guide you towards finding the right solutions and charting a course towards success, even amidst the ever-changing market landscape.
01
market research
Laying the Foundation and Getting Below the Surface.
- Design a targeted survey and identify your target audience, understand their preferences, and develop a compelling summary and action plan.
- Get your business strategy and your brand strategy on the same page.
- Planning ahead or rectifying the past, I nimbly navigate your new brand course.
02
quantum marketing
Financial advisors will tell you not to try to time the market; just buy lots of stocks all the time and wait a long time for compound interest to make you rich.
I run both brand and demand at the same time without much synchronization and still get stellar results.
I run both brand and demand at the same time without much synchronization and still get stellar results.
- Target anyone who has a decent probability of becoming a buyer.
- Creative for all potential buyers.
- Run brand and demand.
03
Marketing campaign intelligence
Thoughtfully consider every product, service, and message to leverage the most effective media and creative execution, captivating your audience and prompting their response.
- Implement consistent branding, messaging, and design elements across all channels, driving a seamless user experience from social media to your website.
- Utilize data-driven insights to optimize campaign performance, aligning it with the multi-channel strategy for enhanced customer engagement and conversions.
- Employ an integrated approach to channel synergy, ensuring your website serves as the central hub for all marketing efforts.
“In one instance, my client was convinced that sales were falling below projections due to low name recognition. My research, based on numerous interviews with past clients, revealed frequent and repeated poor customer service. Word was getting around. Ouch, yes. But once you hear the truth, you can do something about it.”
What my clients say
See what my clients have to say about their experience working with me.
Comprehensive framework and strategy
Christian has provided us with a comprehensive marketing framework and strategy that has allowed us to better understand our target audience and effectively communicate our brand message. His creativity and attention to detail in designing digital assets has been exceptional.
Chris Gularte
Specialized Helicopters, Inc.
Specialized Helicopters, Inc.
Transformative marketing strategy guidance
Thanks to Christian Hollums' exceptional expertise, we gained profound insights into our target audience and established a clear strategy for our non-profit. With tailored B2B and B2C content marketing, we now foster deeper connections and make a real impact in spreading kindness and compassion.
Nicole Bennett
CEO Kind in the Making
CEO Kind in the Making
Exceptional ability to see the big picture
Christian demonstrated his ability to lead and manage complex projects from start to finish. His approach to project management was thorough and organized, ensuring that all deliverables were met on time and to the highest standards.
Daniel Dukes
Surefaze Design
Surefaze Design
Rockstar marketing consultant
We have been privileged to benefit from Christian's exceptional knowledge in digital marketing strategy, SEO, and Google Ads. His expertise has proven invaluable to our business, enhancing our grasp of SEO and strategic fundamentals and empowering us to optimize our campaigns and website for better search engine rankings and campaign performance.
Eric Rovey
Owner, Fly Denali Inc.
Owner, Fly Denali Inc.
Digital marketing legend
Working with Christian has been a game-changer for LGND Barbell. His expertise in market analysis, competitor evaluation, and brand positioning has elevated our marketing efforts to new heights, resulting in a stronger market presence and increased customer engagement. We are incredibly grateful for his invaluable contribution to our team.
Nikki Foreman
GM, LGND Barbell Co, LLC
GM, LGND Barbell Co, LLC
The ultimate marketing partner
From branding to strategy, Christian's expertise helped us succeed with our launch. He listened to what we wanted and produced beautiful and effective digital assets that truly embodied our brand.
Chris TImpano
Founder & Operations Manager
Outbound Heli
Founder & Operations Manager
Outbound Heli
Awards
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Distinctive Awards and Certifications
A better way to map your campaigns
As a marketing professional, I specialize in helping brands solve the complex challenge of achieving both centrality and distinctiveness in their respective markets. By leveraging a strategic approach, I empower companies to directly connect their brand's position with crucial business outcomes for impactful campaigns that align with their goals.
